# getting better every day
My life has always been characterized by the need to develop and learn new things. Thus, following my studies in business administration and computer science, I worked for several years as a research assistant at the Institute for Marketing and Strategic Corporate Management at the University of Bern. I spent half a decade there studying the theories and concepts in these two fields of business administration. My experiences from this time form the theoretical foundation for my career in management consulting.
During this activity, the desire grew to become an entrepreneur myself and to experience myself in this role. I successfully built up two consulting firms, operated as a manager in my own companies and worked as a consultant for my clients.
The third important stage in my professional life was my work as CIO and member of the Executive Board of a large Swiss company, AMAG Automobil- und Motoren AG. All the recipes I had passed on during my work as a consultant I now applied myself as CIO. In this role, I implemented various change processes and in 2016 received the "Swiss CIO of the Year 2016" award for my work.
The change of perspective from entrepreneur to employed manager of a large company was an extremely important learning experience in my professional life. My insights from that time still strongly influence the work with my coaching clients today, as I know the role and the related challenges of my coaching clients from my own experience. This wealth of experience makes me grateful.
In 2018, I founded the consulting firm Admomentum AG with a focus on making my experience as a consultant and CIO available to other CIOs in a sparring format.
In 2019, I founded the coaching company freudiger.coach. In all the years as a consultant and as a manager, one realization has run like a red thread through my work with clients: Regardless of what the professional focus of the counselling, in the end it is always the human being who is in the middle of the challenge of a change process. I realized more and more that the successful implementation of strategies was no longer about technical know-how, but about the behavioral competence of the managers. This realization prompted me to offer the necessary support to managers in the development of their leadership behavior, so that they can also effectively live and implement the targeted strategies and developed visions of organizations.
Today I know how decisive leadership behavior is for the personal success of a leader, his team, and the organization.
As a certified coach for executives, together with my team I support executives in developing their leadership behavior. We are convinced of the meaningfulness and positive impact of our coaching. We strive for excellence in our work with joy and commitment to offer our coaching clients the best possible support and accompaniment on their individual path to excellence in leadership.
In 2021, my book “The Phoenix Principle” was published, in which I set out my understanding of excellence in leadership in a model. I have known the joys and sorrows of leadership from my experience for more than 25 years. From this wealth of experience and based on conversations with more than 100 top leaders and from the findings of the last 60 years of leadership research, I have written the book. I have realized my wish to provide managers with a practical guide on how they can check the impact of their leadership behavior and improve it in a targeted way.
In 2024, I published my book "The Hero's Journey of a Leader," in which I process my extensive experiences and insights as a coach for various leadership personalities. This work presents my unique leadership model "BeBest!", which defines six essential leadership competencies and twelve leadership virtues as the foundation for personal excellence in leadership.
The book serves as a practical guide to achieving outstanding leadership practices. It demonstrates how leadership competencies and virtues can be integrated into professional life in a harmonious and effective way. I offer you precise methods and actionable recommendations that will enable you to effectively support your employees, develop successful leadership strategies, and unfold the best version of yourself as a leader.
Discover how you can become the best version of yourself as a leader. My team and I would be delighted to accompany you on your hero's journey as coaches, working together to further develop your leadership competencies and virtues.
Are you ready for transformation? I look forward to your call.
